The Tipping Point.pdf

The Tipping Point

Malcolm Gladwell


Malcolm Gladwell’s highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication. Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a tipping point and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as word-of-mouth marketing and stickiness. THE TIPPING POINT has changed the way we look at and talk about stuff, and Gladwells ideas have energized fields such as business, marketing, education, and sociology.



Sayfa Sayısı: 288

Baskı Yılı: 2006


Dili: İngilizce
Yayınevi: Back Bay Books

By Malcolm Gladwell. (Pp 279; US$14.95.) Little, Brown and Company, January 2002. ISBN 0-349-11346-7. The Tipping Point, first published as articles in the ... Tipping Point Communications is an award-winning marketing agency located in Rochester & Buffalo, NY in beautiful Upstate New York. We offer public ...

6.79 MB Dosya boyutu
9780316679077 ISBN

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Güncel Notlar

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ACAR YALÇIN

The Tipping Point. Skip to content. Home. Autopilot on; 102km/k, no hands, no feet… hmmm, Tom Petty's Free Fallin' on the radio… Malcolm Gladwell. Neden bazı fikirler, davranışlar ya da ürünler yayılıyor da, bazıları yerinde sayıyor? Kıvılcım ânı (tipping point) bir fikrin, bir trendin veya bir davranış biçiminin...

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KORKMAZ YAVUZ

The Tipping Point: How Little Things Can Make a Big Difference. (9) "The name given to that one dramatic moment in an epidemic when everything can change all at once is the Tipping Point."

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DOĞAN KARA

Jan 13, 2021 ... a time during an activity or process when an important decision has to be made or when a situation changes completely: a tipping point in sth ... We are at a tipping point: The world is facing greater, more complex and far- reaching threats and pressure is mounting on companies to do more on sustainability.

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ÖZTÜRK ÖZDEMİR

3,650 Followers, 5 Following, 50 Posts - See Instagram photos and videos from The Tipping Point (@thetippingpointstore). The Tipping Point is Houston's first sneaker and creative lifestyle boutique. In this book, Malcolm Gladwell explains and analyses the tipping point, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire.

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ÇELİK YILDIRIM

The Tipping Point is een opleidings- en onderzoeksbureau dat organisaties begeleidt om hun medewerkers en leidinggevenden weerbaarder (resilient) en wendbaarder (agile) te maken. 12.12.2020