Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turke.pdf

Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turke

Ayşe Simin Kara

This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried throughout the Turkish media to guide entrepreneurs, managers, small to large business owners, corporations, firms of small to large scale, media agencies and anyone who js truly interested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.

a common practice to place products and brands into mainstream media ... placement, in-program sponsoring, branded entertainment, or product integration --is a marketing ... build brand salience, product placement strategies should focus ...

3.77 MB Dosya boyutu
9786057623546 ISBN
Gratis FİYAT

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Güncel Notlar

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ACAR YALÇIN

24.05.2016 Ayşe Simin Kara yazarına ait tüm eserleri ve kitapları inceleyebilirsiniz.

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KORKMAZ YAVUZ

5 TL. Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turke Kitap Tüm Kitap, Müzik ve DVD ürünlerini en uygun fiyatlara bulabileceğiniz... ...and outs as well as the implications and underpinnings concerning product placement practices. are more prone to impact directed by placement practices embedded within branded entertainment.

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DOĞAN KARA

While in integrated explicit product placement, a product, a brand plays an important role in a story and tells about the bene t of products, in non-integrated explicit product placement, a

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ÖZTÜRK ÖZDEMİR

5 TL. Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turke Kitap Tüm Kitap, Müzik ve DVD ürünlerini en uygun fiyatlara bulabileceğiniz...

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ÇELİK YILDIRIM

40 TL. İnterested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices. 35 TL. İnterested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.